Tuesday, October 9, 2007

Watch the Ad

37 comments:

SebJac's Mommy said...

What if everyone and everything was getting in the way of you marrying the person you love - I don't see how the ad is showing someone being prevented from being married - maybe, having a hard time getting to the alter, but she'll still get there - just my 2 cents

Anonymous said...

Wow, what a great video. It surprised me to see *that* couple in a marriage equality ad. As a straight person, it really hit home for me and my soon to be wife. I really wanted to reach out and help her get down the aisle, but then again, I want her to be able to make it their on her own.

Anonymous said...

Awesome ad!!!!! Love it!

Anonymous said...

They could get married, it was just difficult getting there. I wish it could have somehow shown the couple completely prevented from marrying. But at least we have something to show. Thank you.

Anonymous said...

Wow...that was lame effort. Worthy message with little creative effort. Physical barriers representing legal obstacles to marriage? A 7 yr old could have made that ad! Disappointing!

Linda said...

She has incredible tits. I hope to God she doesn't feel disrespected if she reads this comment. Guess I won't share my REALLY erotic thoughts about her here. Beautiful bride! Clearly, I am all for gay, lesbian, bi-, trans- AND straight marriage. Someday we'll iron out the obstacles to group marriage, also. But, one thing at a time, yes?

T Santora said...

Tepid at best. And, what's with the stupid organizational name? "Let California Ring?" What does that say to the general public? And more importantly, what does it say about us?! Zip.

All the ambiquity makes it too cute by half. The message should be simple, straightforward and clear. It's way past time for seeking the sympathy of straight folks as this ad attempts to do.

"Marriage is for fags" is a far more subversive message. Granted, it's not ready for prime time, but it certainly has a more potent punch. Even the state legislature has pushed the envelope further than this ad does. How sad is that?!

It's time to be bold, creative and outraged! Back to the editor's desk, my friends.

Rick said...

One of the best commercials I have ever seen ... period!!! Beautifully done. If heterosexuals only knew 1/1000 of the obstacles put in our way (by them!!).

Stacy said...

"I don't see how the ad is showing someone being prevented from being married - maybe, having a hard time getting to the alter, but she'll still get there"

That's the whole point. Het audience members will tear up and react emotionally to almost insignificant hinderances to their marriage day - then they must reflect on their sadness at the micro obstacles for hets while casually erecting HUGE IMPENETRABLE obstacles for gays - including murder, dihonorable discharge, and threats of death. Hopefully it will emote tremendous amounts of deep guilt from such a selfish het majority.

Anonymous said...

The ad is well done, but personally I feel it is too vague and 'lightweight'. I think it would be more effective (and a better visual analogy) if, for example, the bride were prevented from reaching the altar by a group of people with disapproving expressions forming a barrier between her and the groom.

Fran Feeley said...

The idea reinforces the mistaken idea that "marriage" is about weddings. It fails to convey any meaningful information about the legal rights denied to gay couples. That information is more persuasive than romantic ideas about perfect wedding days.

Anonymous said...

I too think the ad was well done but the message it is sending is not one of "What if you could not marry the one you love?" It just shows a heterosexual couple having a difficult wedding. I agree with some of the comments above that there should have been a group of people or some act/legal binding of some sort accually preventing the bride from getting to the alter. Everyone who sees the ad knows she will eventually get there and marry the one she loves.

Jim DeLaHunt said...

Note to the media critics: the target audience are straight people who are on the fence about marriage equality. The ad was written to be effective in reaching them.

I'm not in the target demographic. Maybe you aren't either. Thus it doesn't really matter how the ad works for us, it doesn't matter how it works for the implacable opponents.

What matters is how it works for those in the "movable middle".

(ProFreedom)Rev. Deborah L. Roberts said...

I don't get it. The message is fuzzy, at best.

And why doesn't her spouse-to-be insist upon helping her to the altar? All the same gender people, I counsel and officiate weddings of, definitely help each other along the way....especially to the altar.

Back to the think tank people.

Steve said...

I agree with what Jim says... I actually like the commercial, not because it appeals to me, but because it will hopefully make the 'on-the-fencers' think.

It is sad that me and my American partner have full spousal rights back in my home country (the UK) thanks to our California Domestic Partnership being recognized over there... yet we have no rights in other States in the rest of the USA!

Anonymous said...

I wish the mean lady who trips the bride with her cane would do what I suggest all people who are against gay marriage would go: don't get one. She should mind her own business - what affect does their marriage have on her?

Anonymous said...

I wanted to help the bride get up. Now I want to help, period.
- Pak T.

Anonymous said...

I think the point of an ad like this is to get those who do not currently support same-sex marriages to realize that the vast majority of people in same-sex relationships have the same dreams, aspirations, and feelings that they do. I think this ad is successful at that. I particularly like the way that it is very appealing to someone who views marriage in a positive way.

Marta S. said...

It was so sweet, that despite her hair being a wreck and falling down, that bride STILL wanted to make it to her groom. There's just something about marriage - it's universal and it's about love.

Tim said...

What a great video. I'm straight and was always sympathetic to the LGBT community, but I never really did anything about it. Then, just like in the scene this video sets up, I went to one of my colleagues, and his partner's, wedding ceremony. It was incredibly moving and since then, I've become an active advocate for the freedom to marry. If you're planning a wedding or another type of ceremony, be sure to invite all your straight friends. It's a great way to change hearts and minds.

Joseph said...

I don't have much to say other than that, of course, I support gay marriage. I always have, and because I'm a conservative I wanted to let you know that. Not all people on the right are anti-marriage.

Alice said...

It will happen: that's what I like about the video. You see a determined bride who overcomes a lot of small obstacles on her way to the altar. Despite the barriers - broken door handles, misplaced soda cans, a curmudgeonly auntie - California, just like her, is almost there.

Gene B. said...

I hope my sister and her husband see this ad. They are the people who need to see it! Love is Love!

Debra said...

I didn't like the ad, sorry. My partner and I had a beautiful wedding, and we are still not "married" in the eyes of the law. The bride having to step over a few dirty cans or having a branch brush off her veil didn't move me to understand the message of unfairness that underscores this issue. We are not just having a bad day! We are missing out on over 100 legal protections. Yes, she is pretty, and we care about her; but overall, the ad missed the mark for me. Keep trying!

J said...

This ad does not reflect to the "target audience" what the LGBT community goes through on a day-to-day basis. When it comes down to it the reason the LGBT community is denied the privilege to marry the one they love is because they have one thing in common (same sex organs).

The ad should have had straight couples lined up to get approval for marriage. But when they get to the front of the line they are met with disappointment receiving a stamp on their papers "Denied - Same Eye Color", "Denied - Same Hair Color", "Denied - Same Weight", "Denied - Same Height", "Denied - Same Race"...this list could go on and on. This is the type of petty details of why the LGBT community is denied marriage.

I feel this would have hit closer to the hearts of those "on the fence" and even those "on the other side of the fence". Every wedding I have been to there are always little hick-ups in the day but the end result is the same a happy couple.

I hope I did not offend anyone who helped create this ad...but this is my view.

Anonymous said...

I have mixed feelings about the ad. I think the way to get those who are not totally against same-sex marriage is through emotions, and this ad is emotional (especially to women who dread problems on their wedding day). But I am not sure it illustrates a het couple being prevented from getting married, which is the point.

I think if the ad went further in some way to show they could not marry, vs problems at the wedding, it might do a better job changing hearts and minds.

Anonymous said...

To those who criticize the ad, I'd suggest watching it a few more times. Yes, it may be subtle--but it's emotionally powerful. It may not hit one over the head, but it says a lot in a very simple, direct way. Obstacles get in her way. Are they the same obstacles gays encounter? No. But that's not the point. She doesn't make it to the altar. That is powerful. That is the message. And although it's difficult to distill any complex message like marriage rights into 60 seconds, this ad is effective at addressing one part of that message effectively. The answer isn't to attack this message; the answer is to create additional messages. Bravo for this beginning step.
--Dan Kaufman
Arlington, VA

Sherri Yeager said...

The ad is lame and essentially pointless! It could have been created by a child. It is insulting. Even if it is intended for the truly ignorant -- what sort of action do you hope to inspire by having the truly ignorant watch a woman stumbling around in a wedding dress? As a 52-year-old lesbian educator who has been in a committed relationship for 22 years, I am appalled that the gay organizations sponsoring this ad have abandoned a comprehensive focus on equal rights for all citizens, and instead have chosen to waste valuable funds on this trivial, irrelevant image of a wedding fiasco. What stands in the way of marriage equality in California is the governor's veto of pending legislation. Since he bases his veto on the narowminded notion that the "people have already spoken" -- how about gays & lesbians stop trying to prove how much we're "just like" the heterosexual majority, and articulate in absolutely certain terms that "the people" should never be permitted to vote to deprive another group of citizens of their essential civil/legal rights. Get rid of your ad agency and your "focus groups," grow a spine, and plan an ad campaign that possesses a degree of integrity. Don't expect intelligent activists to donate any money to support this ad.

John Q said...

Hi, I'm afraid I don't get the connection between the images I watched and how it relates to Gays and lesbians not being able to marry the person they want to. I'm from Massachusettes where it is legal to marry your same sex partner and as a gay man I'm all for that right but I think the ad misses the mark. What does a woman falling down in the aile on the way to marry her boyfriend have to do with same sex marriage.

Anonymous said...

I think this ad showed great creativity. It gets people to think, period. Most people have not thought much about it. This ad will take the "far right" from the beginning to the end and let them think! It is a start, I hope to see many more Ads in the future. Many people think they know better, so please submit your ideas and make your Ads for all to see.

Thank You for fighting for equal rights. Thank you for making a difference! You are all appreciated.

Anonymous said...

It is hard for me to judge this.

I am one of the few that live in a loophole and that is the only reason I enjoy the rights most of the community doesn't have. If I ever have surgery my marriage will be invalidated, but not to have surgery would kill me.

I will choose to give away my rights, rights I currently have without any arguement. It is ridiculous that a letter on a birth certificate is enough to take so much away from so many.

I wish that we had a well designed ad that could communicate that insanity.

This ad is pretty and makes a point, but really all I care about are rights and equality. The wedding is a day, but our rights are forever.

Leslie - Alameda said...

What’s the point of the ad? Anyone, straight or gay, can have a wedding day that doesn’t go as planned. That gets an emotional response, but it has little connection to what you want fence sitters to think about, much less do.

The Governor will veto the latest marriage equality act by the legislature. Do fence sitter care? At the end of the ad you ask them to do something: “Support marriage equality.” How?!

As EQ CA and Let California Ring evolve into a political organization, think about ads that get people to feel, think and act.

Anonymous said...

...it's the outstretched cane that got me. the active interference is what will be hard for us to overcome.

Anonymous said...

I live in a small midwestern town where people are very close minded. This needs to not only be Let California Ring this needs to be LET AMERICA RING!!!!

So many people in our society sees us gays as these horrible people. Lets show them how it feels to not be able to love one another. To not be able to hold the person you love. It is time to stop sitting around and making an ad that just shows some girl walking down the aisle not able to make it down there. We need to show the reality of what we go through. We need to show that you can't kiss the one you love or hold their hand because of society. We need to show what is REAL for us.

J. Michael said...

Understanding your target audience is key to a successful commercial. As noted in previous posts, the GLBT community is not the audience here. Yes, a commercial showing gay couples and the struggles we all go through because of the current laws could be one approach but I would argue that it would be the wrong approach.

To reach your audience, you must create a message the target audience can relate to and this commercial does just that. Yes, it’s a simple message but one that allows the moveable middle to put themselves in the scene. It’s elegant in its simplicity and I feel very well done. Good job.

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